How We Use Cookies and Similar Technologies

At Brite Digital, we are committed to enhancing your online experience. To achieve this, we use cookies and similar tracking technologies on our website. This policy explains what cookies are, the types we use, how they help us, and how you can manage your preferences.

1. What Are Cookies?

Cookies are small text files placed on your device by websites you visit, including ours. At Brite Digital, we use cookies to remember your preferences, optimise website functionality, and understand how visitors engage with our content. These insights enable us to continuously improve your experience and deliver smarter, data-driven services powered by the latest technologies, including artificial intelligence (AI).

2. Types of Cookies We Use

• Essential Cookies: These are critical for our website’s core functionality, such as security, navigation, and access to features. Disabling these may impact the website’s performance.

• Performance Cookies: These track anonymous usage data, allowing us to analyse visitor behaviour and optimise our website’s design and functionality.

• Functional Cookies: These enable personalised experiences by remembering your preferences, such as language settings and frequently visited pages.

• Marketing Cookies: These cookies allow us to tailor content and advertising to your interests by tracking browsing activity across our site and, in some cases, across other websites.

• AI-Enhanced Cookies: Leveraging AI technology, we use cookies to predict user preferences, improve personalisation, and deliver smarter, more targeted solutions.

3. Managing Cookie Preferences

Your privacy is important to us. You can manage or update your cookie preferences at any time through your browser settings. While you can block or delete cookies, please note that this may limit your access to certain features or reduce the overall user experience on our website.

4. Third-Party Cookies

Brite Digital may collaborate with trusted third-party providers who use cookies for analytics, advertising, or additional services. These partners may use cutting-edge tools, such as AI-powered insights, to enhance the accuracy of their services. We encourage you to review their privacy policies for further details.

5. Brite Digital and Your Privacy

As a modern business, Brite Digital is committed to safeguarding your data and using advanced technologies responsibly. Our use of cookies aligns with our mission to provide seamless, innovative, and personalised services that support your business growth.